Auror Presents at Finals of Retail Loss Challenge in London

AUCKLAND, New Zealand, 12 July 2018 — Auror, a retail crime intelligence platform, was a finalist in the 2018 ECR Shrink Group Retail Loss Challenge for startup businesses. Auror’s Co-CEOs Phil Thomson and Tom Batterbury traveled to London to present Auror as an anti-shoplifting solution to a panel of judges and retail industry leaders.

The international competition selected five finalists companies from more than 200 entries, inviting the winners to pitch their solution to a panel of five judges from Europe’s largest retail companies.

Phil Thomson

Judges have the option to arrange pilot solutions from the finalists in their stores.

“This was an incredible opportunity for us to present our capabilities and results to major retailers and build awareness for our solution in another market,” says Phil Thomson, Co-CEO of Auror. “It was humbling to be selected from such a large pool of other companies, and we’re thrilled that there was so much interest in our platform.”

In evaluating the entries, judges looked for solutions to five retail loss prevention challenges across the industry. Auror was the only Finalist to address Challenge 5, which sought to find ways for retailers and law enforcement to collaborate and reduce crime and violence.

A panel of industry experts then evaluated the entries, looking for particularly innovative and scalable solutions with real potential to tackle retail loss.

Competition organisers were pleased to have such a diverse range of solutions and entrants, and Auror proved a great example of this breadth.

“We congratulate Auror on their selection as a finalist, and thank them for travelling such a distance to take part in the competition,” says Colin Peacock, Group Strategy Coordinator, ECR Shrink Group. “As their presentation showed, retail loss prevention is an area prime for disruption, and we’ve been pleased to see so many exciting new technologies offering promising solutions in this field.”

About Auror

Auror is a crime intelligence platform that helps retailers and police work together to prevent and solve crime. Auror makes it easy for retailers to capture information about crime events, connect the dots on offending to provide actionable intel for store teams, and collaborate with other stores and police to build strong cases. Headquartered in New Zealand and operating around the world, Auror seeks to help everyone make their community safer. Learn more at

About the ECR Community Shrink & OSA Group

The ECR Community Shrink & OSA Group is a retailer-manufacturer working group focused on creating imaginative new ways to better manage the problems of on-shelf availability, shrink and food waste. The Group is part of the broader ECR Community that is made up of ECR working groups in 10+ countries across Europe . The ECR Community Shrink & OSA Group is also connected to similar organisations in USA and Australia, and for the Food Waste topic, the Consumer Goods Forum, based in Paris.

Media Contacts

Kevin Ptak
Content & Communications Manager, Auror
+64 21 275 4321